Georgia and George will analyze advertisments found in Cosmo and Maxim.

Monday, June 06, 2005

Now that I've got your attention...



Georgia – This ad was found in Maxim. It is so stereotypical for men to look at women’s chests all the time! Everyone’s seen the women’s shirts that say, “I’m up here!” This ad encourages men to do so and shows that it’s alright.

George – Actually, if you read the caption it says, “You may not have noticed, but women also have noses”. Basically men need to stop staring at their chests and start thinking about other things! Staring at a woman’s breasts is not going to turn her on, and neither will bad odor. Use Old Spice... “Get clean. Feel Clean. Smell Clean. That’s 3x the clean. Spice things up”. This type is small and white at the bottom of the page a long with the Old Spics Body Wash Bottle. The ad grabs a man’s attention the way that most women grab a man’s attention, and once they have your attention you read in small red type about women’s noses. Very clever! The type and the Old Spice bottle are in red to read from the type to the bottle and also to bring attention to the product. The Woman is in black and white, the picture is general to catch a man’s attention at a glance.

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